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User and Customer Experience One of the basic definitions of quality, is fitness for purpose. When developing a new product or improving existing product it is necessary to first learn about the behaviors of your target market, which will guide you on the characteristics to include or exclude on the product. Customers experience all about making the customer comfortable and appreciated every time they common to your physical premises or use the internet to reach you. If customers do not feel appreciated they will opt to get another alternative place to get the product or service. To learn about the uses of a product or service to a consumer the business can employ the following means. Surveys conducted on consumers about how their use the product. This involves asking either the users direct questions about the specific uses of the product or service. For example, a company can post various questionnaires on their website for users to answer. Some companies have developed creative ways to study users using their behaviors on the internet. For example mobile phone companies may ask the user to install an app on their phones which will monitor how they use their phones. User experience testing. The business will acquire space for conducting the study. Then they invite various users of their products or services. These users are then requested to demonstrate how they use the product. The company will usually monitor the procedure to come up with a finding of the user experience. However this exercise can take relatively long time, and you may have to compensate the users for their time.
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Customer experience can be improved by. Company employees especially secretaries and receptionists should possess great interpersonal skills. Customers desire companies that treat them with common courtesy especially showing respect even when the customer is rude or not looking presentable. Sales people should also try to remember frequent customers’ names, this makes the customer feel recognized by the company.
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Customers also pay attention to how and when the business passes information to them. Always if there is a delay in supply or the business is going to be closing for a certain period it is important to communicate this to customers prior to them happening. It is also important to give feedback to customers messages especially in cases where customers are expressing frustrations as it show that the company cares. Customer and user experience are important product and service marketing techniques. By learning about the uses of the product the company is able to improve on it. While customer experience is a way of showing that you value your customers. This strategies aim to increase the market share of the company.