5 Lessons Learned: Tips
Fonts That Can Be Used To Design Logo For Real Estate Agencies
The primary concerns when one is out to have a logo designed are images, the color and the copy as they have an effect on the outlook of the company’s logo. One area that is usually overlooked when one is out to have a logo designed is the font used, but the font also plays a vital role in sending the message to the prospective buyers about the company. It is advisable that one pays attention to typography where one should use fonts that are professional to help the real estate company logo connect with the company’s idea.
One of the widely used fonts among the professional institutions is the Times New Roman font and thus should be considered when a real estate agent wants to acquire a professional outlook. Taking an example of a company that handles condos which are owned by private landlords, the use of a professional font will instill the sense of confidence in their clients when they are approaching the company. Times New Roman, when used in the logo of such real estate companies, implies diligence and also communicates thoroughness where the clients are easily assured that your enterprise has vetted the private landlords. The font is commonly used in newspapers around the world.
For companies that aim at displaying their logos at different locations they are advised to use Arial font when designing the logo. One benefit of using the Arial font is that it is read easily irrespective of the size of the logo thus when a company plans to use logos in business cards and social media accounts then Arial font is the best option.
Another font that one can use when they designing a real estate logo is Proxima Nova font which is one of the newest fonts but has been widely employed in Twitter and Spotify. Using a font that is popular within a millennial market is one of the effective ways of attracting buyers who are purchasing their first home. The font is also recommended for real estate companies that run popular blogs as well as social media platforms.
Some real estate agencies also target individuals from a particular section of the society and thus would need to use the Bodoni font. The font would be ideal for real estate agencies that sell spawning estates.
There are real estate agencies that would not consider using all the earlier mentioned fonts and such should hire a professional font designer to design their logo. When one turns to custom font in their logo, it makes the logo and the real estate agency unique which is vital in fighting completion from rivals in the industry.